Sep
Cambridge Digital Signage Requirements Growing
Cambridge Digital Signage Demand
Cambridge digital signage solutions are high in demand in the “Fenvalley”, here high tech companies are turning to using new technology that is being called the Cambridge digital signage phenomenon.
What is causing the Cambridge digital signage demand?
Companies from Cambridge are investing in the new technology of digital signage, so they can promote their business. With the constant development of this hardware the pricing for the digital signage solutions is dropping form what they where 18 months ago. Now a simple solution can be part of the Cambridge digital signage partnership for as little as £500.
The hardware is used in many public areas and some entrepreneurs are realised an opportunity and have installed floor standing LCD displays that show passing consumers engaging ads for various companies in the locality. These units can be controlled by a network allowing content to be updated throughout the digital signage network. The hard drives that are built into the free standing LCD displays can store 500 x 40 second adverts and some entrepreneurs are charging £250 per month for a single ad, turning over £25,000 per month for only 100 ads!
Where can we see Cambridge digital signage solutions?
If you have ever visited Cambridge you will know how beautiful the city is, now the thinking behind the Cambridge digital signage deployment started from the park and ride locations, here you can see outdoor displays that display ads from outlets in the Grand Arcade and throughout the city. Then when you are on any of the park and ride buses small screens are used around 19” to show digital signage adverts whilst you commute tot he city centre. Then once you are in the city centre look out for some high class hair stylists who are also part of the Cambridge digital signage scene as they use indoor digital posters to entertain client whilst they are waiting for their pampering to be completed.
Another main user of digital signage throughout their chain of stores is Fat Face Clothing, their Cambridge digital signage solution includes commercial grade screens assembled in a video wall to show a complete large image the size of the wall promoting the lifestyle that is associated with their clothing, this is why digital signage is popular not only in Cambridge but throughout the world as people want to be linked with a certain brand and using digital signage is one way to achieve that.
What next for Cambridge digital signage?
The one thing Cambridge does lack is a way-finding solution, this is an interactive screen that tourists select where they want to go and the sign provides the directions for them, even texting the directions to their mobile phones! This technology is not several years of being developed, it is here and will the amount of tourists that visit Cambridge every year this would certainly be lucrative for businesses to pay for ads along the route of the directions.